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Opening Up the IPO Process For Small Fry
Written: September 27, 2012

An electronic sign flashes the latest news con...

An electronic sign flashes the latest news concerning Facebook'S IPO on a billboard across the NASDAQ stock exchange on Times Square in New York, May 17, 2012. Facebook is set to go public on May 18, 2012 and is likely to have an estimated market valuation of over 100 billion USD when its shares begin trading on the NASDAQ. (Image credit: AFP/Getty Images via @daylife)

For two days in a row an unsolicited email has shown up in my inbox.  According to the email, a lot of you little folks — so-called “small time investors” — are fed up with getting shut out of IPOs. In fact, today’s email contains this statement:

“Small time unaccredited investors  are tired of seeing all the hype about upcoming IPOs, yet always getting shut out,” notes Daniel Hirsch, ManagingPartner, First Line Capital.

Okay, now just exactly which IPOs are we all supposedly upset about missing?

Was that the $38 a share Facebook IPO of May 18, 2012? Wow, I’m really disappointed at having missed out on that one.  What’s it trading at today — something like $20?

Or is that the Groupon IPO that came out at $20 a share and is now just floating above $4?

Maybe you meant the Zynga IPO of $10 but that’s now a tad under $3.

Yeah, I know, there are IPOs that have traded above the public offering price but you still gotta be careful about piling on one of those can’t-miss-next-big-thing bandwagons.  Lately, a lot of those wagons’ wheels are coming off and the band members can’t play a lick.

With all due respect to Managing Partner Hirsch and his observation, maybe it’s a good thing for the little guy to maintain a healthy skepticism about the “hype” that’s generated by Wall Street and to keep in mind how some recent high-flyin’ IPOs haven’t just crashed to Earth but have become buried beneath it.

The whole JOBS Act and crowdfunding legislation has ample numbers of supporters and detractors.  I find merit on both sides of the issue.  The North American Securities Administrators Association (“NASAA”) issued NASAA: The JOBS Act an Investor Protection Disaster Waiting to Happen (March 22, 2012), and the title of that release pretty much telegraphs the association’s position. Pointedly, we have this quote in NASAA’s release:

“The JOBS Act passed today by the Senate remains the fundamentally flawed product of a rush to legislate. It ignores the united and urgent pleas of leading national consumer and investor advocates not to roll back critical investor protections,” said Jack E. Herstein, NASAA President and Assistant Director of the Nebraska Department of Banking & Finance, Bureau of Securities.

“This legislation will needlessly expose Main Street investors to greater risk of fraud by creating new jobs for promoters of Internet investment scams. Unfortunately, many investors may be harmed before this mistake is corrected,” Herstein said. . .

The Securities And Exchange Commission also weighed in on the issues of crowdfunding and the JOBS Act, for example in Jumpstart Our Business Startups Act Frequently Asked Questions About Crowdfunding Intermediaries (May 7, 2012):

Crowdfunding issuers. Title III of the JOBS Act amends Section 4 of the Securities Act to create a new exemption for offerings of “crowdfunded” securities. Specifically, the JOBS Act amends Section 4 of the Securities Act to exempt issuers from the requirements of Section 5 of that Act when they offer and sell up to $1 million in securities, provided that individual investments do not exceed certain thresholds and the issuer satisfies other conditions in the JOBS Act, some of which will require rulemaking by the SEC.

One of these conditions is that issuers use the services of an intermediary that is either a broker registered with the SEC or a “funding portal” registered with the SEC.

Funding portals. Title III of the JOBS Act adds new Section 3(h) to the Exchange Act which requires the SEC to exempt, conditionally or unconditionally, an intermediary operating a funding portal from the requirement to register with the SEC as a broker. The intermediary, though, would need to register with the SEC as a funding portal and would be subject to the SEC’s examination, enforcement, and rulemaking authority. The funding portal also must become a member of a national securities association that is registered under Section 15A of the Exchange Act.

A funding portal is defined as a crowdfunding intermediary that does not: (i) offer investment advice or recommendations; (ii) solicit purchases, sales, or offers to buy securities offered or displayed on its website or portal; (iii) compensate employees, agents, or others persons for such solicitation or based on the sale of securities displayed or referenced on its website or portal; (iv) hold, manage, possess, or otherwise handle investor funds or securities; or (v) engage in such other activities as the SEC, by rule, determines appropriate. . .

All of which leads me back to the unsolicited emails about crowdfunding that I received the last two days.

I guess it’s the beginning of a new wave of marketing from folks getting ready to advance this new concept.  Me? I ain’t plunkin’ down any bucks for any IPO, crowdfunded or otherwise, until I’ve done my due diligence and checked everything and everyone out.  Given that the big boys screwed up with Facebook and other offerings, it’s obvious that only fools rush into can’t-miss opportunities.  Apparently we all should expect to be getting marketing information about crowdfunding opportunities, portals, and the like. As with any investment, take your time, ask questions, demand answers, and hold on to your checkbook.

Rather than be accused of paraphrasing, I have posted the full-text email message below with some deletions noted for privacy.  Under no circumstances should readers view this posting as an endorsement or approval of any representations — nor should you infer anything negative.  I merely offer the email as an example of how this sector is developing and what investors should expect:

From: Jerry Jennings: via
Small time investors fed up, always getting shut out of IPOs New York, NY – September 27, 2012 – “Small time unaccredited investors  are tired of seeing all the hype about upcoming IPOs, yet always getting shut out,” notes Daniel Hirsch, ManagingPartner, First Line Capital.“Now investors are posting comments online about their excitement over the new crowdfunding of IPOs.’I've always had an interest in investing but never knew how. I’ll soon have some extra money …….. and would like to know more about this opportunity (crowdfunding IPOs).”Sounds like an incredible opportunity (crowdfunding IPOs).”I won’t put in more than a $1000 because I will not know how much I will be investing in the future since I am just starting out.’

These unaccredited types with no big broker affiliations can sign up for upcoming IPOs without prejudice or favoritism at At the ground floor of the IPO life cycle, these are quality early-stage portfolio companies of our investment banking firm First Line Capital.

For a modest amount of equity or shares, investors becoming shareholders will receive free trading stock, liquidity and a clear exit strategy .
This alliance with IPO Village is the first of its kind on the public company side.”

“Here are quotes from other small time investors,” continues Hirsch,

“’Curious to learn more and be made aware of IPOs 30-45 days before the date so I can look into companies – generally $2-3k per investment’,

‘How many IPOs in the pipeline?’,


‘Excited to hear about these projects!’,

‘Great idea’,

‘I like this program’,

‘I want to invest a lot”,

‘I live in London and this is my first time investing so am new to this field’,

‘Love the concept!’,

‘Put me on your list’.

Our concept must be a powerful one if it’s driving the IPO Village message to all corners of the investor market attracting this kind of feedback. If you are tired of being excluded, it’s quite simple; sign up at and get your name on our list as quickly as possible,” concludes Hirsch.

About IPO Village
IPO Village offers IPO investment opportunities to every retail investor. While other crowdfunding type sites focus on private offerings, IPO Village’s public offerings provide its member investors with liquidity and a foreseeable exit. The Company employs a “first-come- first-serve” policy with all parties equally welcome to invest. Since IPOs are typically oversold, IPO Village guarantees a place in line and encourages retail investors to sign up now at

About First Line Capital
For over two decades, First Line Capital, LLC, a boutique international investment banking firm, has been faithfully providing comprehensive services to public and private companies internationally. With offices in New York City, Israel, and China, First Line Capital focuses on the architecture and implementation of early-stage public strategies, debt and equity financing’s, mergers and acquisitions, investor relations, and various other investment banking activities.
First Line Capital participated in the launch of several high-profile firms: and E Trade Financial. In recent years, the Company has specialized in capitalizing foreign companies and successfully listed more than ten corporations on the NASDAQ/OTCBB. The quality of their deal flow is admired throughout the industry.

Media Contact
Emerson Gerard Associates
Jerry Jennings, [DELETED]

If you would rather not receive future communications from Emerson Gerard Associates, please go to [DELETED]
Emerson Gerard Associates, 5600 N. Flagler Dr Ste. #601, West Palm Beach, FL 33407 United States


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