SEC Says No Mulligans For FINRA Settlements

October 3, 2017

In the game of golf, if you sort of whiff during a friendly game and the ball moves a few inches, depending upon how "friendly" your friendly game is, your pals may give you a "mulligan" -- which amounts to a do-over or a second shot without the penalty of the first. In the game of chess, there's that "Touch-Move" rule that says that once you touch your piece, you must move it and no amount of begging, pleading, or arguing allows you to take the move back.

After a Respondent had signed on the dotted line of a FINRA Acceptance, Waiver and Consent settlement, he had second thoughts -- or, as he would argue, FINRA reneged on the understanding that he and the regulator had entered into. If he had been playing a game, he may have asked for a mulligan or denied that he had "touched" a piece. The thing is, though, that he was not on the Back Nine or playing a board game. No . . . this was dead serious and what was at stake was his ability to pursue his profession.

Case In Point

For the purpose of proposing a settlement of rule violations alleged by the Financial Industry Regulatory Authority ("FINRA"), without admitting or denying the findings, prior to a regulatory hearing, and without an adjudication of any issue:

  • Dakota Securities International, Inc. and Bruce Martin Zipper submitted a Letter of Acceptance, Waiver and Consent ("AWC"), which FINRA accepted. In the Matter of Dakota Securities International, Inc. and Bruce Martin Zipper, Respondents (AWC 2013035303301, April 22, 2016) (the "Dakota/Zipper AWC"); and

  • Bruce Martin Zipper submitted a Letter of Acceptance, Waiver and Consent ("AWC"), which FINRA accepted. In the Matter of Bruce Martin Zipper, Respondent (AWC 2015046512101, April 22, 2016) (the "Zipper AWC").

Zipper entered the industry in 1981, and in 2004 was registered with FINRA member firm Dakota Securities International, Inc.

Dakota/Zipper AWC

According to the Dakota/Zipper AWC, under the heading of "RELEVANT DISCIPLINARY HISTORY" is the following disclosure:

In March 2010, FINRA issued an AWC (2008011681701) wherein DSI was censured and fined $5,000 for failing to retain outside emails exchanged between a DSI registered representative and a DSI customer that related to DSI's business and for inadequately enforcing its written supervisory procedures for the retention and review of emails, from July 26,2006 through July 31,2007, in violation of Section 17 of the Securities Exchange Act of 1 934. Exchange Act Rule 17a-4, and NASD Rules 3110, 3010 and 2110.

On or about January 27, 1989, FINRA accepted an Offer of Settlement wherein Zipper was censured and fined $1,000, jointly and severally with Vanguard Securities. That firm, acting through Zipper, effected transactions in non-exempt securities while failing to maintain sufficient net capital to conduct a securities business.

On or about October 31. 1994. FINRA imposed a censure, $5,000 fine and suspension from association with any FINRA member in any capacity for five business days, for Zipper's failure to honor an arbitration award. On or about April 17, 1995, the U.S. Securities and Exchange Commission sustained the sanctions.

On or about November 17. 1995. the Florida Department of Banking and Finance entered into a Stipulation and Consent Agreement. Zipper agreed to cease and desist from any and all future violations of Chapter 517, Florida statutes, and the rules thereunder, and pay a $ 1,000 fine. Zipper violated the terms of his registration agreement, failed to timely notify the Department of a FINRA action. and failed to satisfy margin deficiencies in a manner prescribed by the Federal Reserve.

On or about November 24. 2009, the Florida Office of Financial Regulation entered into a Stipulation and Consent Agreement. DSI and Zipper were jointly and severally fined $5,000 and required to amend DSI's written supervisory procedures to be consistent with its practices and comply with the independent testing requirements pursuant to NASD Rule 3011. DSI and Zipper had failed to provide independent testing of DSI's anti-money laundering compliance program in 2006 when Zipper had tested the program and failed to enforce DSI's written supervisory procedures.

As synopsized in "Disciplinary and Other FINRA Actions" (FINRA, June 2016) under the headings:

"Firms Fined, Individuals Sanctioned":

Dakota Securities International, Inc. (CRD #132700, Miami, Florida) and Bruce Martin Zipper (CRD #1019731, Miami, Florida) submitted a Letter of Acceptance, Waiver and Consent (AWC) in which the firm was censured and fined $10,000. A lower fine was imposed after considering, among other things, the firm's revenue and financial resources. Zipper was fined $10,000 and suspended from association with any FINRA member in any principal capacity for one month. Without admitting or denying the findings, the firm and Zipper consented to the sanctions and to the entry of findings that the firm failed to preserve and maintain all business-related electronic communications. The findings stated that a firm registered principal used text messages in connection with the firm's securities-related business. The firm failed to capture the text messages, and failed to retain and preserve the text messages for the required period and in a non-rewritable, non-erasable format. Moreover, the firm and Zipper knew that the principal was using text messages to conduct firm business. Zipper, in his capacity as the firm's chief compliance officer (CCO), was the person responsible for ensuring that the firm preserved the registered principal's text messages. The findings also stated that the firm and Zipper failed to establish, maintain and enforce an adequate supervisory system to ensure that business-related text messages were subject to retention and supervision. The firm's written supervisory procedures (WSPs) were also inadequate in that they failed to require capturing, retention and preservation of all securities business-related electronic communications.

The suspension is in effect from May 31, 2016, through June 30, 2016. (FINRA Case #2013035303301)


Zipper AWC

According to the Zipper AWC, under the heading of "RELEVANT DISCIPLINARY HISTORY" is the following disclosure:

On or about January 27, 1989, FINRA accepted an Offer of Settlement wherein Zipper was censured and fined $1,000,jointly and severally with Vanguard Securities. That firm, acting through Zipper, effected transactions in non-exempt securities while failing to maintain sufficient net capital to conduct a securities business.

On or about October 31, 1994, FINRA imposed a censure, $5,000 fine and suspension from association with any FINRA member in any capacity for five business days, for Zipper's failure to honor an arbitration award. On or about April 17, 1995, the U.S. Securities and Exchange Commission sustained the sanctions.

On or about November 17, 1995, the Florida Department of Banking and Finance entered into a Stipulation and Consent Agreement. Zipper agreed to cease and desist from any and all future violations of Chapter 517, Florida statutes, and the rules thereunder, and pay a $I,000 fine. Zipper violated the terms of his registration agreement, failed to timely notify the Department of a FINRA action, and failed to satisfy margin deficiencies in a manner prescribed by the Federal Reserve.

On or about November 24, 2009, the Florida Office of Financial Regulation entered into a Stipulation and Consent Agreement. DSI and Zipper were jointly and severally fined $5,000 and required to amend DSI's written supervisory procedures to be consistent with its practices and comply with the independent testing requirements pursuant to NASD Rule 3011. DSI and Zipper had failed to provide independent testing of DSI's anti-money laundering compliance program in 2006 when Zipper had tested the program and failed to enforce DSI's written supervisory procedures.

As synopsized in "Disciplinary and Other FINRA Actions" (FINRA, June 2016) under the headings:

"Individuals Barred or Suspended":

Bruce Martin Zipper (CRD #1019731, Miami, Florida) submitted an AWC in which he was fined $5,000 and suspended from association with any FINRA member in any capacity for three months. In light of Zipper's financial status, a fine of $5,000 has been imposed. Without admitting or denying the findings, Zipper consented to the sanctions and to the entry of findings that he willfully failed to timely amend his Form U4 to disclose unsatisfied judgments against him. The suspension is in effect from May 31, 2016, through August 30, 2016. (FINRA Case #2015046512101)

The Zipper AWC includes this paragraph:

I understand that this settlement includes a finding that I willfully omitted to state a material fact on a Form U4, and that under Section 3(a)(39)(F) of the Securities Exchange Act of 1934 and Article III, Section 4 of FINRA's By-Laws, this omission makes me subject to a statutory disqualification with respect to association with a member.

The Dakota/Zipper AWC and the Zipper AWC do not indicate that Dakota and/or Zipper were represented by legal counsel during the investigative or settlement phases of the two matters and no attorney's signature is indicated acknowledging the AWCs on Dakota's or Zipper's behalf.

A Misunderstanding

After Zipper entered into the two AWCs, he attempted to withdraw the Zipper AWC. Two things appear to have prompted that request. One, Zipper apparently did not comprehend that the finding of a willful failure to timely disclose the cited judgments subjected him to a statutory disqualification; and, two, that notwithstanding his settlement(s) with FINRA, the self-regulator was continuing to investigate Dakota. After FINRA denied Zipper's request  to rip up his AWC, he appealed to the Securities and Exchange Commission ("SEC"), which he handled on a pro se basis.

SEC Opinion

As set forth in the "Background" section In the Matter of the Application of Bruce Zipper for Review of Action Taken by FINRA, (Opinion, SEC, '34 Act Rel. No. 81788; Admin. Proc. File No. 3-17963 / September 29, 2017)  [Ed: footnotes omitted]:

I. Background

A. Zipper entered into the AWC following FINRA's examination of Dakota in 2015.

FINRA's Department of Member Regulation ("Member Regulation") conducted an examination of Dakota in 2015. On August 10, 2015, Member Regulation sent Zipper an Examination Disposition Letter (the "EDL") about the results of its examination. As relevant here, Member Regulation found that Dakota had failed to ensure that Zipper and another associated person had updated their Uniform Applications for Securities Industry Registration and Transfer ("Forms U4"). Member Regulation said it would caution Dakota for that misconduct rather than refer it to FINRA's Department of Enforcement ("Enforcement"), but noted that the caution "does not address, limit, or in any other way impact" other investigations. Zipper later denied receiving the EDL at the time, and said he was unaware that Member Regulation thought a caution was the appropriate response to Dakota's misconduct.

Following the EDL, Enforcement twice requested under FINRA Rule 8210 that Zipper appear for testimony under oath and provide information and documents with respect to Zipper's failure to update his Form U4 to include three judgments or liens against him. Enforcement subsequently presented Zipper with a draft AWC in which Zipper would agree that he "willfully omitted to state a material fact on a Form U4" and that "this omission makes me subject to a statutory disqualification with respect to association with a member." Zipper would also "specifically and voluntarily" waive the right to appeal the AWC to the Commission or to a U.S. Court of Appeals. And he would consent to a three-month suspension from association in all capacities and a $5,000 fine. Zipper accepted the AWC on April 1, 2016, and FINRA's National Adjudicatory Council Review Subcommittee accepted the AWC on April 22, 2016.

Although Zipper knew or should have known from reviewing the AWC before signing it that his suspension subjected him to a statutory disqualification, he told FINRA afterwards that he had not realized that was so, or that Dakota would have to submit a membership continuance application detailing the terms of his proposed continued association with Dakota.  On May 5, 2016, Zipper exchanged emails with Kevin Rosen, the FINRA counsel with whom he had negotiated the AWC. Zipper said that he would not have agreed to the AWC had he known he would be subject to a statutory disqualification. Rosen directed Zipper's attention to the AWC's language pertaining to the statutory disqualification, and reminded him that they discussed it during settlement negotiations. Zipper then denied that he had understood that he would have to file a membership continuance application to remain associated with Dakota after his suspension, and he sought to "withdraw[]" from the AWC. Rosen again explained that Zipper had been made aware of the statutory disqualification and membership continuance application issues. Rosen also informed him that "[t]he AWC is final and not subject to your withdrawal." Zipper's 90-day suspension ran from May 31, 2016, to August 31, 2016.


After Zipper served the three-month suspension imposed on him in the Zipper AWC, FINRA's Enforcement informed him that it was continuing to investigate other matters attendant to its 2015 Dakota examination. In response to this advice, the SEC Opinion asserts that Zipper sent a November 16, 2016, email to FINRA Staff asserting that he thought that:

by agreeing to the AWC he "made a deal with FINRA enforcement . . . to settle the issues confronting Bruce Zipper and Dakota Securities relating to [the 2015 FINRA] exam."

The SEC Opinion refers to an "AWC" involving Zipper's having "consented to a fine and three month suspension," which were the sanctions imposed upon him only in the Zipper AWC. Relying upon that implication in the Opinion and a reasonable inference thereof, it appears that Zipper had argued that in settling the Zipper AWC (in contradistinction to the Dakota/Zipper AWC), he thought that there was some global settlement or understanding between him and FINRA that all pending 2015 examination issues were subsumed into the settlement.  Accordingly, Zipper asserted that FINRA had reneged on the agreement as he understood it.

On April 16, 2017, about one-year after he executed the Dakota/Zipper AWC and the Zipper AWC, Zipper filed an application for review of FINRA's conduct with the SEC in which:

Zipper argues that he entered into his AWC with a misunderstanding of what issues his AWC with a misunderstanding of what issues his AWC was resolving, and without knowing that Member as less serious than his own. He also asserts that FINRA is engaged in a cover up and is "hell bent on destroying both [him] and [his] firm." Zipper asks that we "review" his "case," compel FINRA's Boca Raton office to provide him with internal emails and other communications, and initiate an investigation into FINRA. FINRA moves to dismiss.

The SEC dismissed Zipper's application. In offering its rationale, the SEC found, in pertinent part, that [Ed: Footnotes omitted]:

Zipper's AWC is valid and enforceable, and his appellate waiver is binding. The record does not support Zipper's contention that he executed the AWC based on a misunderstanding. The AWC specified that he had "read and underst[oo]d" its provisions, could "ask questions about it," had "agreed to its provisions voluntarily," and had only been induced to sign by "the terms set forth herein and the prospect of avoiding the issuance of a Complaint." The AWC also made clear that he would be subject to a statutory disqualification and that he would waive his appellate rights. And it focused on his own misconduct in not updating his Form U4-not Dakota's misconduct related to Forms U4, or either of their misconduct related to other exceptions FINRA found in its Dakota examination. Nor did it purport to preclude FINRA from examining Zipper or Dakota with respect to those other exceptions. Despite Zipper's assertion that he did not receive the EDL before entering into the AWC, he offers no evidence that FINRA misled him about how serious it considered his misconduct and Dakota's misconduct respectively. For these reasons, we find that Zipper's AWC is binding and that he waived his right to appeal the AWC to the Commission.


In the Matter of Bruce Martin Zipper Respondent (AWC 2015046512101, April 22, 2016)

In the Matter of the Application of Bruce Zipper for Review of Action Taken by FINRA, (Opinion, Securities and Exchange Commission, '34 Act Rel. No. 81788; Admin. Proc. File No. 3-17963 / September 29, 2017)

Download a PDF copy of the BrokeAndBroker.com Blog's FINRA Rule 9216 (AWC) Analysis by Bill Singer, Esq.