Direct-marketing material -- sponsored content
-- however you wish to characterize the business of getting out the
word for a fee is okay with me. For the record, I hate sponsored content. I
hate it when it pops up on my online search list. I hate it when it barges in
on my social media sites. I hate all those hyperventilating emails and frenzied
messages that clog my online experience and waste my time. When it comes to
sponsored content about the stock market, I immediately click
"Delete," which is about all the attention that I believe such
direct-marketing material deserves. So . . . we all clear as to how I feel
about sponsored content? Consider a
recent Securities and Exchange Commission settlement involving a purveyor of
Wall Street sponsored content.
Case In
Point
You may remember Tobin S. Smith,
who appeared on Fox News and Fox Business Network from 2000 until his
termination in 2013, which was announced as having resulted from his violation
of the network's policy pertaining to the receipt of compensation for stock
promotion. Smith was the founder, Chief Executive Officer, Chief Investment
Officer, and Chief Research Officer of NBT Group, Inc., which presented itself
as being in the business of publishing so-called sponsored investment research
on behalf of public companies. NBT also produced direct-marketing material for
its clients.
After investigating Smith and
NBT, the Securities and Exchange Commission ("SEC")
filed a Complaint in the United States
District Court for the District of Columbia. Securities
and Exchange Commission, Plaintiff, v. Tobin Smith and NBT
Group, Inc. (formerly Changewave, Inc. d/b/a NBT Communications),
Defendants
(Complaint, United States District Court for the
District of Columbia, 16-CV-00587 / March 29, 2016). The Complaint charged Defendants
Smith and NBT with Fraud in Connection with the Purchase or Sale of
Securities ('34 Act Section 10(b) and Rule 10b-5) and
Nondisclosure of Compensation for Touting Stocks ('33 Act
Section 17(b)). Also referenced in the Complaint were
non-parties IceWEB, Inc. and George Johnson.
The
Complaint characterizes IceWEB as a company involved in the
manufacture and marketing of data storage products, custom-built appliances and
cloud-based software/services. The company's stock trades on the OTC Bulleting
Board and during the cited time period, it traded between 5 and 17 cents a
share, thus falling into the "pennystock" category.
Also referenced in
the Complaint is stockbroker Johnson, who was apparently
barred by the Financial Industry Regulatory Authority pursuant to a settlement
offer on February 18, 2016.
Investor Awareness
Marketing Services
The "Summary" section of the
Complaint, provides us with this
synopsis:
1. This case involves a fraudulent touting scheme.
In 2012, Defendant Tobin S. Smith, on behalf of his company, Defendant NBT
Group, Inc. ("NBT"), entered into two separate agreements to provide "investor
awareness" marketing services promoting IceWEB, Inc. ("IWEB"), a penny-stock
company. The Defendants entered into these agreements as part of a scheme
involving the now-deceased CEO of IWEB and a broker to inflate the price of
IWEB stock. Under the terms of the agreements, Smith's company, NBT, was to
receive a total of $330,000 in cash, as well as IWEB stock, for promoting IWEB.
Although the Defendants did not receive the full amount contemplated by the
agreements, they did receive $165,900 and 1,217,105 shares of restricted IWEB
stock in exchange for preparing and disseminating emails, online blogs,
articles, and other media touting IWEB, with the goal of increasing IWEB's
trading volume and share price. The agreements also provided that NBT could
earn over $250,000 in additional compensation if the marketing campaigns
succeeded in obtaining a sustained increase in share price ("incentive fees").
The Defendants failed to fully and adequately disclose their compensation or
the promised incentive fees for promoting IWEB; they also made additional
material misrepresentations and omissions regarding IWEB, including unsupported
financial projections, and false representations that Smith was immediately
purchasing IWEB stock, that IWEB was an acquisition target, and that Facebook
was a customer of IWEB.
2. By engaging in this conduct,
the Defendants violated the antifraud provisions of Sections 10(b) of the
Securities Exchange Act of 1934 (the "Exchange Act"), 15 U.S.C. § 78j(b), and
Rule 10b-5 thereunder, 17 C.F.R. § 240.10b-5, and the antitouting provisions of
Section 17(b) of the Securities Act of
1933 (the "Securities Act"), 15 U.S.C. § 77q(b).
3. The SEC seeks a permanent
injunction prohibiting future violations, penny stock bars, and disgorgement of
ill-gotten gains together with prejudgment interest against both Defendants,
and a civil penalty against Defendant
Smith.
A Ton of
Stock
Nothing like trying to raise
investor awareness, right? The Complaint is a compelling
document and presents its case in chilling detail. As I read through this
sordid tale of stock promotion and pumping, several paragraphs jumped out at
me; for example:
12. On or about May 9, 2012, Johnson, who personally
owned approximately 1,520,000 shares of IWEB, and whose customers owned an
additional 9,377,681 shares of IWEB, emailed Smith and suggested that Smith get
together with IWEB's then CEO.
13. Smith understood from his
initial communications with Johnson that Johnson owned "a ton" of IWEB stock.
Additionally, from a subsequent May 10, 2012 email from Johnson stating "I was
just a little early," Smith understood that Johnson's investors were under
water, that the stock was not trading, and that the stock price was below what
Johnson's clients paid for it.
Incentive
Fees
Next
time you get a cold call or you read about another can't miss stock ready to
zoom, keep in mind that many of these touts begin with a common premise:
Someone has a chunk of stock for which they paid a multiple of the price at
which it now trades, or barely trades, or trades by appointment only. When Smith and NBT
seemingly came to IWEB's rescue, it wasn't based upon a sincere conviction that
the company's stock was underpriced or that this was a undiscovered opportunity
awaiting a sincere push. No, as is too often the case, it came down to cold,
hard cash:
19. In none of the promotional
materials that the Defendants created and issued regarding IWEB from May 21 to
May 25, 2012, did the Defendants disclose that IWEB had agreed NBT would be
paid incentive fees if the price of IWEB stock increased to a certain level
following the May 21-25 marketing campaign.
20. Smith understood that IWEB
contracted with him through the consulting group because IWEB wanted to
increase its number of shareholders, to increase its trading volume, and to
"uplist" from trading on the over-the-counter (OTC) market to the NASDAQ. Smith
also understood that IWEB had $2 million in outstanding $0.17 warrants that
could be converted by the warrant holders to IWEB stock once the stock price
increased sufficiently (to about $0.20 per share). Exercise of the warrants
would result in IWEB receiving the $2 million from warrant holders purchasing
IWEB stock.
Dumb
Luck
And so the wheels spin and the
machinery whirs, and things rotate and move forward. Of course, first things
first: cash on the barrel:
22. On May 18, 2012, the Defendants received two
payments totaling $44,500. These payments constituted partial payment for the
anticipated email campaign to be conducted on behalf of IWEB.
23. On May 21, 2012, the
Defendants initiated the campaign regarding IWEB by posting on NBT's website a
report authored by Smith entitled "By Dumb LUCK I Just Discovered the PERFECT
Tech Stock. . . In My Backyard!" [Emphasis original.] Among other
representations, the report states that "NBT is initiating coverage" of IWEB,
promising that "We will complete an in-depth report on the company. . . but
here is the condensed version of our equities research report in progress." The
report sets forth an "initial target [price] of $2.25 or 10X projected 2013
sales of $45 million in their low cost/high efficiency unified data storage
systems," a "more than 10X upside from the current price per share of .15." An
"About the Author" description at the end of the report includes Smith's
picture and states that he is a "Contributor and Anchor Fox News Channel and
Fox Business Network," in addition to stating his positions at NBT.
Smith
and NBT agreed to be barred from involvement in any future penny stock
offerings and must pay disgorgement of $165,900 plus $16,893 in interest. Smith also must pay a $75,000 penalty.
Bill
Singer's Comment
Once again, things on the Street
ain't always what they seem. You'd figure that some guy who was lucky
enough to land a gig as a consultant to a news network and gets to chat about
stocks would be on the up-and-up. Goes to show you that you shouldn't trust
those talkin' heads simply because they got those nice, whitened teeth, the
well coiffed hair, and seem to light up the screen with honesty and integrity.
These days, you can photo-shop honesty, and integrity goes for about $35 a
pound. How did the Godfather of Soul put it? Oh, yeah:
"Don't tell a lie about me and I won't tell the truth about you." Yeaaaaaaah. Owwwww. Uhhhhhh: